Enjoy

the

Butterflies

Enjoy the Butterflies is a mantra design expanded into merchandise – posters, tote bags, and t-shirts. It visually communicates the mantra through typography and composition. The mantra uses serif typography that has been altered to create a flowy and continuous feel, imitating the path of a butterfly. The illustrations surrounding the mantra in the merchandise, add to the overall feeling and meaning of the mantra. It offers viewers an optimistic perspective on life and overcoming challenges.

– 2024 –